Using experience in multiple digital platforms to reach heightened exposure through front-end development.
Applying extensive video experience to furnish documentaries, music videos, ads and marketing materials.
Creating emotional attachments to my designs is the key to developing a brand and the value it represents.
I've worked in live television production as a newscast director, graphic & animation designer and videographer since 1995. As of 2013 I can add a master's degree in Interactive Designer to that list.
I attended Quinnipiac University to make myself marketable in a field where I could continue being creative in digital media, expand my skill-set to include producing and designing in interactive media and ultimately lead to new opportunities for career growth.
Digging deeper than basic market research to ensure rigorous and thorough analysis. The results must be quantifiable, unique to the client's needs and customer centered.
I don't rest until I've mined every digital medium to provide a product that doesn't just deliver, it shines. Satisfaction in workmanship, I believe, is a two way street.
I chuckle at the typical workforce’s deadlines. Requests like a "day of the week" or by "day’s end" aren’t specific enough. I’m accustomed to minutes and seconds.
The design team and client discuss the category of the project (commerce, entertainment, etc.) and the specific requirements. Further, a sense of the client’s business persona, brand and specific needs will be determined.
A project plan report is produced that includes purpose, objectives, scope, production schedule and post-launch maintenance. This document is presented to and signed by the client before the website pre-production begins.
The team discusses peer analysis, demographics, site persona and SWOT analysis (if client has a current site). Pinning down any technology obstacles and requirement integration are determined. On completion the design moves to the production stage.
Design follows by defining color palette and font choices. Responsive-centric sitemaps and wireframes are produced for multiple screen sizes. Production follows with coding and content integration concluding with in-house testing, cross browser compatibility and refinement.
If the budget allows, group of usability 15 to 20 usability testing participants is preferable for identifying any website complications. A group of 5 can also identify hitches in the design though not as accurate. The team refines the site according to the results of the study and prepares for the launch.
Prior to the launch, social media demographics will be identified and heavy marketing for client’s web presence will be initiated concluded with the launch. Celebration time: the website is off and running and we have another delighted client!
"When it comes to media production with emphasis on web and web casting, Joel Rosenberg exceeds expectations. His speciality includes interactive and responsive platforms that include multidisciplinary, user centric designs that set the stage for responsive and interactive exchanges.
His commitment to excellence is commensurate with his high integrity, and dependability. I can authentically endorse Joel in one word: Excellence at its best!"
"Joel is a skilled videographer, superb editor and thoughtful producer of high-impact videos. He understands how to tell a story in a clear, powerful and engaging manner. He understands how to use graphic elements and special effects to maximum advantage. He is bright, creative and easy to work with."
"Joel has been in a couple of my courses and has shown himself to be a leader amongst his peers. Joel is innovative and willing to dig deeper into a technology stack to learn how to best use it. He is proactive in providing support and help to others in the courses.
Based on the student/teacher relationship we have had, I am happy to recommend Joel as a strong candidate for consideration."
Utilizing more than 20 years of proof of performance in broadcast television, I want to creatively bring my broad experience to professional interactive media. I have a deep understanding of graphic and animation design, photo & video editing, videography, management and sound design.
The natural progression is to redirect my skill set to front-end development and media design. I don’t stop until I produce pieces that are superior to those of my colleagues. I flourish overcoming challenges and intend to move into a profession that is expanding, not shrinking and automating.
Living and breathing nothing but video, I have value and rooted experience on the matter. Shot composition and lighting are just snippets of what it takes to make video compelling. Content and succinct writing are key to making it inescapable. Instinctive camera operation from the delicate to the epileptic MTV style doesn’t hurt either.
Interactive video design is as innate to me as breathing. Incorporating graphics that enhance the content not for the sake of ability is my mantra. My know-how, however, has included complex graphic packages to the simple reporter insert for their daily story. This is my playground.
I learned the importance of logo design and brand identity early in my career. Altering my employer's logo was one of many ways I summoned to the boss' office. I thought I was being creative. I learned instantly I was inexperienced.
The logo is a vital part of the company's identity and more importantly their brand. Experience and creativity fuel my drive for conveying identities and brand through design sending a clear message of value to the consumer.